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The common law of business balance prohibits paying a little and getting a lot… It cannot be done. If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better. There is hardly anything in the world that some man cannot make a little worse and sell for a little cheaper, and the people who consider price only, are this man’s lawful prey.

John Ruskin (1819-1900)